Born from the merger of two Bowel Research charities – Bowel Disease Research Foundation and Bowel & Cancer Research – Bowel Research UK is committed to radically changing the outlook for people living with bowel disease, through vital patient-centred research.

IE worked with the charity throughout the process of stakeholder research, renaming and rebranding. The result is a bigger, stronger, united brand identity dedicated to ending bowel cancer and bowel disease. A new WordPress site provides a home for funding applications, donations, and information on bowel cancer and bowel disease.  

Read the full renaming and rebranding case study for merged charity Bowel Research UK. 

A new brand for the Bank Workers Charity, built around their people and their community. The charity has been supporting the banking community since 1883. Each year they help thousands of current and former bank employees and their families, providing information, advice, expert support services and in some cases financial assistance.

The new brand uses people's stories and experiences to encourage others to ask for help and start a conversation.

The rich visual identity includes various elements that can be combined in myriad ways. Stamps, symbols, commissioned illustrations and framed photography bring comms to life, with a bold and bright colour palette. 

Innovista supports Christian leaders where they’re needed most, equipping leaders to build a better world. Every year, they train and mentor around 1,500 leaders in Britain, Ireland, Moldova, Ukraine, Central Asia and beyond. They help leaders to transform people and communities through churches, ministries and enterprises.

IE Brand helped Innovista to describe what they do clearly and confidently, and created a colourful and inspiring visual identity that shines a light on the amazing work of their leaders. We also designed the charity's new website.

Read the full Innovista rebrand case study.

L’Arche is building a world where people with and without intellectual disabilities are friends and equals. Their diverse global community has been living together, working together, and learning from one another, for nearly sixty years.

The charity needed a rebrand and a new website, and IE was only too happy to help. 

Visit larche.org

Prior to investing a significant sum in a national campaign to raise brand awareness in the UK and Ireland, Christian Aid commissioned IE to undertake a brand audit and a top-level response to the proposed campaign strategy. 

The work was effectively a high level 'sense check' in order to ensure that this household name, £100m+ charity was as well prepared as possible to optimise the impact of an omni channel, above and below the line marketing campaign to drive up awareness of the critically important work of the charity.

Resuscitation Council UK is working towards a day when everyone in society has the skills they need to save a life.

IE Digital rebranded the charity to become more public-facing, winning Bronze at the Transform Awards 2021 for "Best Visual Identity from Healthcare and Pharmaceuticals". We also built their user-friendly new Drupal 8 website, to provide an intuitive user experience for healthcare professionals and the public alike.

Explore how we rebranded Resuscitation Council UK. 

Christian Unions are student-led mission teams that operate at the heart of university and college campuses – students reaching students with the good news of Jesus. UCCF: The Christian Unions supports student leaders in this work.

IE Brand simplified UCCF’s brand architecture and created a flexible visual identity with a dynamic new logo. With the Coronavirus pandemic affecting how new students experienced university, we also developed an integrated, digital-first campaign to UCCF reach out to their audiences in new ways, including UCCF's first social media advertising across Facebook and TikTok. And we supported the in-house development of a new website, creating the overall user experience and user interface design for the site. 

Read the full case study on how we rebranded UCCF and created the campaign. 

We worked with Herefordshire Council on a community engagement campaign. The combined effects of the coronavirus (COVID-19) pandemic and severe flooding in the Herefordshire region, have had a huge impact on the community. But it also demonstrated what's possible when everyone pulls together – from the council and the emergency services, to the general public and local businesses. Talk Community builds on this effect, to create solidarity and a shared purpose for the people of Herefordshire. 

IE Brand created the Talk Community brand identity, built a new website, produced a promotional video starring 'Escape to the Country' presenter Jules Hudson, and rolled out the campaign across social media and local advertising. 

Langley Trust is a Christian charity that helps people with convictions to transform their lives. They believe everyone deserves another chance.

Across the UK, they support prison-leavers, promoting rehabilitation and reducing the risks of re-offending.

They tasked IE Brand with supporting them through a rename and rebrand project, to reflect the exceptional organisation they are. The rebrand and a new WordPress website launched in September 2023 alongside Langley's 65th anniversary celebrations.

Read the full Langley Trust case study

Young Lives vs Cancer (formerly CLIC Sargent) is the UK’s leading cancer charity for children, young people and their families. The charity commissioned IE to create an innovative mobile online community to help 16-24 year olds living with cancer.

IE helped Young Lives vs Cancer to interpret its brand for this young adult audience and brought it to life through a community based around hashtags, trending topics and Q&A. It brings together young people going through a difficult time in their lives and gives them access to information, peer support and expert advice, all moderated by the charity's professionals.

The app took a mobile-first approach, acknowledging the digitally-savvy user profile and putting support for young people right where they need it in the palm of their hands. A mobile app was later developed for both iOS and Android devices. 

Read more about the Young Lives vs Cancer community app.

The Royal Air Forces Association (RAFA), is a membership organisation and charity that provides practical assistance, expert advice and emotional support to the RAF Family. 

RAFA's support services are offered to all serving and ex-serving personnel and their dependents. They include welfare support, a befriender service, Wings Break hotels and sheltered housing.

IE Brand is RAFA's creative partner for their extensive campaign plan, helping to meet the charity's strategic objectives. One of our first projects was to create a new brand for RAFA Kidz, a not-for-profit nursery business that delivers fun, affordable and nurturing early years childcare in a welcoming environment, on RAF stations.

We also created the "Finding It Tough?" campaign to launch a new series of one-day mental wellbeing courses. We scripted the narration for a series of campaign films based on four different user personas. The campaign materials including postcard mailings and magazine and social media ads have a strong visual signature based on authentic handwriting.  

Let’s End Poverty is a diverse, growing movement of people who are united behind a vision for a UK where poverty can’t keep anyone down. Anyone can be part of the movement, whether you’re an individual, a group, a faith community, a business or an organisation.

IE created the colourful campaign brand and Let's End Poverty website. 

IE Brand created a new brand and visual identity for CharityJob, including a new logo and strapline. To coincide with a new improved recruiter website (developed by the in-house team) in October 2017, the visual identity also rolled out across social media, email and offline branding.

It was important to bring CharityJob's values to the fore, and remind recruiters and candidates that they are more than just a job board. They are a team of passionate specialists with deep sector expertise, enabling charities to thrive in an ever more challenging climate, and helping candidates to make the most of their talents.

To showcase CharityJob’s 17.5 year history of helping over 20,000 charities and not-for-profits to find their best people, we placed a greater emphasis on real life success stories.

Explore the CharityJob rebrand case study.

University of Reading Careers supports its students in achieving their potential and prepares them for the competitive employment market. Struggling with low levels of visibility and engagement, Reading needed to cut through the ‘noise’ of wider university messaging.

IE Brand began with audience listening through workshops with student, staff and Student's Union representatives, which revealed that Reading students needed a combination of gentle coaxing and a firm kick-up-the-backside. This informed a Jekyll and Hyde approach to the new brand. IE Brand created a set of beautiful, distinctive visual assets carrying powerful messages to support a host of campaigns and events throughout the academic year.

In the two years since the rebrand, the number of individual students taking advantage of appointments with the careers service have increased by more than 30%.

Read more about Reading's careers brand or explore IE's other rebranding work with university careers services.

Clergy Support Trust helps Anglican clergy and their families in times of need. They offer grants and wellbeing support to members of the clergy (including ordinands and retired clergy), as well as their dependants and partners – whether married, separated or widowed. 

Explore our award-winning rename and rebrand for Clergy Support Trust (formerly Sons & Friends of the Clergy).

IE Brand created the dynamic, colourful new brand and website for the UCD Innovation Academy. Read the website case study. 

IE Brand had also previously renamed and rebranded The Career Development Centre at University College Dublin, relaunching it as UCD Careers Network with a new website. UCD is the 12th university careers service to be rebranded by IE – and our first outside of the UK. Read more about UCD's Careers Network brand or explore IE's other rebranding work with university careers services.