Web Design Birmingham | Digital Marketing Birmingham

The purpose of a digital marketing strategy is to reach your audience and achieve the results you want. What social media platforms you use will depend on the goals that you wish to achieve.

"Here at the University of Birmingham we are absolutely delighted. We selected IE because all the services we needed would be under one roof; consulting, design, coding and digital marketing expertise. The site went live exactly as per schedule. These are the people that you want working on your site!"

James Robertson, Marketing Manager, Web Marketing Manager, University of Birmingham

IE will work out a digital marketing strategy that is tailored to meet your needs and which offers measurable results. There is no, one answer to a successful digital marketing strategy. IE use the systematic process of trial and error to find effective solutions for improvement.

Search Engine Optimisation (SEO)
IE not only design and build websites which are beautiful to look at, we also lend our expertise to optimising sites which target your specific market.

We work closely with clients to understand and manage expectations. One of our SEO consultants will define on going activity and how IE measures performance improvements.

Pay per Click (PPC)
Achieve instant online visibility with a pay per click advertising campaign. PPC is a flexible marketing tool which can be switched on and off as per your requirements.

PPC campaigns work well running on their own or alongside a full-scale SEO campaign. PPC gives you full control over your budget for complete peace of mind.

Badger
Harness the power of email marketing through Badger – an intuitive web based app that relieves all of your e-marketing headaches.

What makes Badger so great? Simple – by providing the tools you need for advanced, targeted, automated email communications with your customers based on their past or predicted activity and buying/engagement habits.

Social Media
Be interactive. Using social media platforms, such as Facebook, Twitter and blogging sites allow you to speak to your audience and your audience to speak to you.

It’s not all about the hard sell; the personal approach helps to build lasting relationships with users. Social media can also be utilised as an accurate tool which measures the success of your marketing campaign and highlight opportunities for improvement.