Campaign Design
Nothing fires up our creative synapses more than the opportunity to shape and launch a campaign. Whether online, offline, or onscreen – we love bringing campaign messages to life through storytelling, quirky copy, viral advertising, or film. All we need is a problem to solve, an audience to engage, and a firm set of impact measures – and we’re away.
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Campaigns allow clients the freedom to flex their brand, and rally their messaging around a single objective. Whether it’s student recruitment, emergency relief for a humanitarian charity, or a public health push, campaigns help to galvanise engagement and attract the attention of the wider world.
Explore our thoughts on Campaign Design below, and read a selection of our campaign-driven case studies.
Sexwise
A sex-positive new campaign brand for sexual health charity FPA and Public Health England, with a fun, universal appeal.
IE Brand conducted stakeholder research to ensure the campaign’s audience had their say, before crafting the campaign’s…
TEDI-London
IE Brand created an imaginative recruitment campaign for London’s newest HE institute. We scripted and produced three campaign films to show what TEDI-London graduates might achieve over the next 50 years.
TEDI‑London is a new higher education…
pfeg
IE Brand was chosen to strengthen and broaden education charity pfeg’s impact through redesigning, consolidating and optimising their existing brand, messaging and portfolio of websites.
pfeg (Personal Finance Education Group, now part of Young…
Queen Mary University of London
IE Brand led a multi-agency team to create Queen Mary University of London’s (QMUL’s) biggest ever student recruitment campaign. Aimed at raising awareness of the university among potential students, the creative highlights diversity and QMUL’s…
Teach First
IE Brand was appointed by the charity Teach First to create its new campaign brand messaging and visual identity. “Challenge the Impossible” kicked off a year of action, campaigning and mobilisation to tackle educational inequality in the charity’s…
Network West Midlands
Network West Midlands (formerly CENTRO) works with public transport operators to improve the regional transport structure. They commissioned IE Brand to promote sustainable travel to a business audience.
The result was Commuterland, a series of…
Local council campaign brand
Talk Community Talk Community is an initiative from Herefordshire Council, to strengthen the community by supporting each other. IE Brand was the agency tasked with bringing the brand to life and launching it with an engaging multimedia campaign. …
Denise Atkins
Free not-for-profit branding white paper
Veteran brand consultants Ollie Leggett and David Crichton have distilled their 40+ years of combined branding experience into a practical, accessible guide to why, when, and how to successfully refresh, reposition or rearticulate your…