Web Design Birmingham | Digital Marketing Birmingham

IE has been creating and managing award winning brands – bringing them to life on and off-screen – for over 16 years.

"IE inspired confidence in the entire team from the very first briefing meeting. They grasped the complexities of our organisation and worked inventively within the constraints of the university's existing brand guidelines to produce a solution that is both distinctive and integrated."

Corony Edwards, Director of Educational Development, APOD, University of Birmingham

Branding and the design of communications collateral is all about creating a recognisable tone of voice that sets you apart in a crowded marketplace and keeps you front of mind at the point of decision.

Like it or not you already have a brand and you are already actively involved in communicating your services and your values. The question is ‘Are you on message?’

It’s IE’s job to close the gap between the truth – what you really are / aspire to be – and the perception – what your target market understand you to be.

So whether you’re a University, a GP Consortia or an international charity you need to understand your brand and your marketing strategy – what you stand for and how to consistently communicate your key messages.

That’s the big picture.

But what is IE’s approach to achieving that goal? IE’s branding and design consultants are passionate about our intelligent, analytical, problem-solving approach. It’s this approach that ensures IE solutions don’t just look great – they deliver. Success is all about delivering measurable benefit to you and your target audiences.

We can help you work through your:

• Vision and values
• Situation analysis
• Customer profiling and segmentation
• Core brand proposition
• Marketing strategy
• Brand positioning.

Or – if your strategic goals are already clear – we can dive straight into:

• Visual identity
• Brand guidelines
• CMS Website design
• Web and Mobile Apps
• Communications collateral – leaflets, brochures, exhibition graphics, annual reports, signage, PowerPoint and Word Templates etc.

Oh – and did we mention we recently won the Creative Cities Award for Best Brand for the management of our own much-loved IE brand?

Drop us an email and we’ll happily reply with;

• A brief description of IE’s intelligent, problem solving approach to branding
• A cluster of case studies describing recent branding / design projects.

If you’re looking to refresh or commission a new brand identity and would like to benefit from IE’s 16 years of experience – then we'd be happy to come out and visit.

To arrange a meeting, with absolutely no obligation, please get in touch.