World Vision (Education)
World Vision is an international Christian charity working to make a serious and sustainable impact on poverty and its causes, especially as they affect children.
Route
IE Design Consultancy was recommended to World Vision Education after successful completion of interactive work for another World Vision team. IE displaced the incumbent agency after a two-way credentials pitch.
Background
In the USA World Vision are the largest charity of their type. They have a lower profile in the UK and are best known for child sponsorship and pioneering charitable gift catalogues. WaterWorld is the latest in a series of free educational CD-ROMs aimed at Key Stage 3 school children.
Brief
To create an engaging, interactive whiteboard resource for use in upper primary and lower secondary school classrooms. To accessibly explore issues of global water scarcity and access to water as a social justice issue.
Service Offering
- Digital branding
- Interactive game concepts
- Visual design
- Interactive whiteboard testing
- Technical design and build of CD
- Packaging and print production
Timeframe
16 weeks from commission to delivery of CD-ROM
Outcome
IE's Interactive Team brought together film footage and photography taken on location in Niger, Africa, with animation, avatars and game play to create a series of challenges exploring the global disparity in water access. Users are challenged to consider the everyday repercussions of water scarcity alongside the privileges and responsibilities of being water-rich. 10,000 CD-ROMs delivered on budget, on schedule. Launched to great acclaim at The Education Show and reprinted immediately after.
Commission for next in series already placed and due for distribution this Autumn.
“The level of service and quality of creative thinking that IE delivered was superb. Teachers and kids love the sophisticated animation and intuitive games in equal measure. Dare I mention teacher's tempers became a teeny bit 'frayed' at The Education Show when stocks began to run low?”
Abigail Watkin, World Vision, Education Manager
If you're interested in speaking with World Vision about our work or would like to find out more please contact us for further details