Universities West Midlands is a membership association of the thirteen Universities and University Colleges in the West Midlands. It was established to foster collaboration and build regional partnerships in support of economic, social and cultural well being.

"A key factor in choosing IE was their desire and ability to understand our aims, values and the sector we work in. It was important to us to form a partnership with a collaborative approach and long term potential. We were looking to have intelligent conversations with constructive input to get the best quality creative outcomes for our budget. We have chosen to return to IE for additional projects becuase of their understanding of our organisation, expertise and creativity. "

Helen Carvell, Communications Officer, Universities West Midlands

Account overview
IE was engaged to oversee a renaming, rebranding and repositioning exercise and to roll out the new Universities WM visual identity across print and screen.

IE took Universities WM through a rebranding process and outputs included new visual identity, brand guidelines, print collateral, exhibition graphics, CMS driven website and two online interactive tools.

www.universitieswm.co.uk

Please send me the full printed case study including budget, timeframe and project impact