UKinbound
(Formerly the British Incoming Tour Operators Association: BITOA) UKinbound is a London based professional association working hand in hand with Government to promote UK Tour Operators all over the world.
To rename, rebrand and relaunch BITOA at World Travel Market in London and to continue to manage and protect the integrity of the new brand across all communications media.
Route
BITOA came to IE via a 5-way paid pitch of UK agencies outside of the M25 (Fee: £1000).
Background
BITOA was experiencing gradual decline in membership. Their name could not be understood or remembered and their reputation was outdated. A new Chief Executive was 18 months into the process of reinventing, reinvigorating and repositioning the organisation when they approached IE Design Consultancy to bridge the increasing gap between internal and external perceptions.
Brief
To rename, rebrand and relaunch BITOA at World Travel Market in London and to continue to manage and protect the integrity of the new brand across all communications media.
Service Offering
• Brand Audit naming consultancy and testing
• Visual identity creation and testing
• Application of identity across print based communications media
• Website design (look and feel only)
• Marketing campaign
“The sheer quality of IE's work – their originality and professionalism – has consistently set them apart from the competition. From the initial IE brand audit right through to the delivery of collateral material we have received value for money and client care second to none. Members and Associates have expressed huge enthusiasm for the new name and identity.”
Stephen Dowd, Chief Executive, UKinbound
Timeframe
16 weeks from pitch to launch plus currently ongoing design work.
Outcome
BITOA are now UKinbound, membership has risen by 60%. Client testimonial follows below.
If your interested in speaking with UKinbound about our work or would like to find out more please contact us for further details