"Birmingham is not short of digital talent. Digital Birmingham appointed IE because of their great skills mix: online branding, interactive design, print design and web design/build. Digital Birmingham has a responsibility to be leading on all these fronts so we partnered with one of the city's leading digital agencies and have been delighted with the results."
Nicola Bryant, Marketing Manager, Digital Birmingham
IE were tasked with repositioning the Digital Birmingham brand, developing a coherent set of key messages, evolving the existing Digital Birmingham visual identity, creating a set of brand guidelines and applying these to two event-focused, print-based advertising campaigns.
Following the creation of the brand, IE were also commissioned to create a content managed website and multiple microsites.