Metal & Waste Recycling, the national works collection specialists who help to save over 300 million tonnes of carbon dioxide every year, have chosen IE to mastermind their comprehensive rebrand and subsequent website redevelopment.

An alliance with Barclays Private Equity in 2006 has propelled Metal & Waste Recycling into their current position as a significant national player in the market. The challenge now is to boost industry recognition of the group and make the Metal & Waste Recycling brand and website more accurately mirror the nature and quality of offering of the new organisation.

It's a challenge to which IE are undoubtedly able to rise. Designs for Metal & Waste Recycling's new identity - completely redesigned by IE's branding team - have met with unanimous approval from the Board.

IE's web, interactive and design teams will now begin the rebuild of Metal & Waste Recycling's website, in order to give the group an online presence to sit alongside the new depot signage, vehicle livery and promotional literature commissioned to communicate the important commercial and environmental roles the organisation fulfils.

Deliverables also include stationery, photography, presentation graphics, consultancy on site structure, layout, content and visual design of website (look and feel, navigation, signposting and layout), standards compliance, provision of bespoke Content Management System and copywriting services.