Optimisation and Promotion

IE's secret formula? Design and development best practice plus search engine expertise.

Don't believe promises of quick fixes and magic bullets guaranteeing your site the top place on Google listings. Effective optimisation needs an expert understanding of how search algorithms work and human search patterns.

Optimisation cannot be effective when treated as an after thought. It involves ground up planning from the coding phase , through presentation and structure.

Careful analysis of website statistics can reveal subtle but important clues to improve landing page indexing, spidering effectiveness, increase basket size and reduce bounce rates. Organic search results can be improved considerably by using IE's unique addressing tools that help search engines index and users identify website content relevance.

IE also buy online advertising space, manage pay-per-click campaigns, create standalone microsites and employ vertical industry integration techniques to raise awareness, increase sales and raise donations.

“A website that, in three weeks, has generated 126 positive expressions of interest at a potential £22,000 per sale... the results of IE's work speaks volumes.”

Craig Sweeney, Operations Director, Omni RMS