Brand Strategy
Brand audit, marketing strategy, vision and values, brand creation, brand repositioning, brand rollout, design testing, brand guidelines
Information Architecture
IE's tried and tested information architecture methodology, built on sound academic research, delivers complex information to the right users at the right time and in the right quantity.
A well thought out information architecture is essential to inform both the design brief and design evaluation. IE's web design process ensures websites are assessed objectively on all four of the key guiding principles to effective information architecture; signposting, navigation, usability and accessibility.
At IE we help you through the process from defining your users and assessing their needs to page titling and website navigation decisions. We'll do it all in plain English too - no jargon and no psuedo-science. The process is as simple for you as the end result is for the user.
"We started with a 300 page book with too much detail for everyone. IE transformed it into an exploratory interface where everyone gets what they want."
Paul Johnstone, Warwickshire LEA
Design Delivery
Sales and markting literature, reports and accounts, packaging, advertising, direct mail, catalogue, point of sale, exhibition and outdoor
