Brand Strategy
Brand audit, marketing strategy, vision and values, brand creation, brand repositioning, brand rollout, design testing, brand guidelines
REPORT AND ACCOUNTS
Both a reporting and marketing tool the annual report and accounts is a resource of enormous significance and far reaching influence.
When IE's team of award winning designers approach an R&A project they are often asked to do much more than accurately and accessibly communicate the key facts and figures. Shifting the perceptions of an organisation, communicating a human face and reporting business success can be awkward bedfellows but all are essential components of a successful R&A.
The printed R&A is always going to be a valuable communications tool but with recent legislatory changes there is a shift toward digital versions available on CD Rom or online through R&A microsites with the option of ordering printed copies online through print on demand technology. That's where IE's Digital and Interactive teams come in.
Creative planning work is undertaken early on in the production process with financial information inserted as it becomes available i.e. at the 11th hour – followed by high-speed production and delivery.
“You've done it again with this year's annual report and accounts! Praise is already flooding in and we could never have done it without IE. Please pass on my congratulations to the team.”
Pod Bhogal, Head of Communications, UCCF
Interactive media
Web design and development, educational CD/DVDs, e-commerce, web optimisation, online branding, mobile marketing
