Brand Strategy
Brand audit, marketing strategy, vision and values, brand creation, brand repositioning, brand rollout, design testing, brand guidelines
CATALOGUE DESIGN
Catalogue page design is both an art and a science.
Rarely is the effectiveness of a piece of information graphics more heavily scrutinised or more accurately measured than on the page of a sales catalogue. Argos are widely recognised as the UK leader and IE's clients currently pay Argos well in excess of £100K per page to advertise in 'The Big One'.
In a typical season our Design and Artwork teams produce compelling page layouts for catalogues that include Argos, Woolworths, Littlewoods Shop Direct, Empire, Grattans, Macro and Next.
As online sales become ever more important within the highly competitive B2C environment IE's Digital and Interactive teams increasingly work alongside our award winning designers to provide e-commerce websites and sales driven product microsites.
Responsible for generating literally millions of pounds of sales these pages and websites epitomise IE's passionate pursuit of design that not only looks great – it really works.
Interactive media
Web design and development, educational CD/DVDs, e-commerce, web optimisation, online branding, mobile marketing
