UKinbound

UKinbound is a London-based professional association working hand in hand with Government to promote UK tour operators all over the world.

Route

BITOA came to IE via a 5-way paid pitch of UK agencies outside of the M25 (fee: £1000).

Background

BITOA was experiencing gradual decline in membership. Their name could not be understood or remembered and their reputation was outdated. A new Chief Executive was 18 months into the process of reinventing, reinvigorating and repositioning the organisation when they approached IE Design Consultancy to bridge the increasing gap between internal and external perceptions.

Brief

To rename, rebrand and relaunch BITOA at World Travel Market in London and to continue to manage and protect the integrity of the new brand across all communications media.

“The sheer quality of IE’s work – their originality and professionalism – has consistently set them apart from the competition. From the initial IE brand audit right through to the delivery of collateral material we have received value for money and client care second to none. Members and Associates have expressed huge enthusiasm for the new name and identity.” Stephen Dowd, UKinbound, Chief Executive

Timeframe

16 weeks from pitch to launch plus currently ongoing design work.

Outcome

BITOA are now UKinbound, membership has risen by 60%.

Service Offering

• Brand audit, naming consultancy and testing
• Visual identity creation and testing
• Application of identity across print based communications media
• Website look and feel
• Marketing campaign

want to find out more about our work for UKinbound? contact us now for details 0800 047 0807 or email enquiries@iedesign.co.uk