IE
IE loves to solve Web, Interactive, Design and Brand problems.
Ingenious & Elegant
Measurable impact time and again.
- Aidis Trust
- CPAS and Ventures
- EU Skills
- FACE
- Hadley Learning Community
- Imagine Spa Management
- Jeans for Genes
- Learning & Skills Council
- Nesta
- Omni RMS
- Periscope
- Scripture Union
- Scripture Union LightLive
- Solihull NHS Care Trust
- Sport England
- St Philips
- The Wonder Project
- UFA
- UKinbound
- UNISON
- University of Birmingham
- Vax
- West Midlands QI
- World Vision
- World Vision - Indian Village
UFA
The University of the First Age creates enjoyable learning challenges that enrich lives, increasing aspiration and achievement for young people aged 5 - 25.
Route
IE loves to work with values-driven organisations with an educational remit working with children and young people. We targetted UFA with a personal ‘ode’ and after an initial meeting UFA commissioned a new website and a suite of marketing work.
Background
UFA ’s website had grown organically over several years, gradually eroding any clear information architecture. A vast catalogue of resources was largely hidden and sales through their online shop were poor. UFA needed to raise the profile of its work beyond their traditional LEA base and to develop messaging around 3 core areas ofservice. Whilst the core logo had become a well established mark, UFA lacked clear guidelines to ensure consistency across all promotional communications collatteral.
Brief
To design and build an easily maintainable website with a content management system and flexible e-commerce functionality. Navigation and site structure to be based on a user need analysis followed by a visual design phase. To co-create key marketing messages, ideas about how UFA might use them and what UFA might expect to achieve within budget. Ultimately to increase UFA ’s income, increase grant programmes and reduce dependence on DofE Grants.
“And as all this started with your ode to us... I know we had our ups and downs, but we really are excited. Our new website works just great, we think it’s rather wicked.” Linda Gregory, Chief Executive, UFA
Timeframe
26 weeks from commission to launch of www.ufa.org.ukWork ongoing including development of youth website www.YouFA.co.uk
Outcome
Refreshed brand identity. Newly focused messaging. National postcard marketing campaign. New sales literature. Technically robust website updated daily by internal marketing staff. Sales through online shop tripled almost immediately after launch.
Service Offering
- Marketing consultancy
- Bespoke website CMS system
- Integrated ecommerce system
- Searchable resources database
- Design and print of promotional literature
- Copywriting
- Exhibition graphics