Jeans for Genes

Jeans for Genes changes the world for children with genetic disorders by providing funding for vital care and support, and by funding research into the causes and cures of genetic conditions.

Route

Jeans for Genes approached IE in response to a postcard marketing campaign aimed at values driven organisations. IE was appointed as a result of a 4-way pitch.

Background

Jeans for Genes has created an annual Educational Pack aimed at engaging Primary and Secondary school children with the science behind Jeans for Genes Day. The previous year’s packs were sent out to 12,200 schools with an estimated reach of nearly 5 million pupils and 250,000 teachers.

Brief

To enable Jeans for Genes to optimise their spend by going entirely digital in their delivery. To increase the impact of the current year’s Educational Pack and specifically to build 4 engaging, educational, interactive whiteboard activities – one for each Key Stage. To link these activities to resources on the Jeans for Genes website. To design and produce an interactive CD-ROM containing the 4 activities and realted video/PDF based teaching material.

“IE challenged our thinking.

Their insight and interactive whiteboard experience proved to be invaluable.

We’ve come out of the process with educational resources that we are really proud of.” Elana Levinson, Head of Genetics Education and Grants, Jeans for Genes

Timeframe

16 weeks from commissioning to completion

Outcome

Resources have met with rave reviews in the testing stages and have attracted sufficient interest from sponsors to secure funding for CD-ROM version. Due for Summer launch.

Service Offering

• Digital branding
• Interactive whiteboard resource design and build
• Design, packaging and build of CD-ROM
• User testing

Want to find out more about our work for Jeans for Genes? contact us now for details 0800 047 0807 or email enquiries@iedesign.co.uk