MARKETING STRATEGY

With over a decade of consultancy experience in B2B, B2C and Not For Profit sectors IE is ideally placed to provide high level support as your strategy is debated at the boardroom table.

There's nothing IE like better than a well defined brief. So setting realistic objectives, accurately identifying and profiling target audiences, competitor analysis, pricing models, market research and risk assessment are critical, foundational elements in the successful rollout of any brand, design or interactive project.

Whether it's a freestanding campaign, the launch of a new service or product or a repositioning exercise, IE's team of consultants will have oodles of experience relevant to the needs of your organisation.

“Launching any new product is a high risk venture. For the Wonder Project Origins DVDRom, one set of risks involved engaging people with skills in interactive media, brand identity, marketing consultancy and print production. IE offered a one-stop-shop solution, and has proved to be more than capable of handling the full range of demands, while maintaining strong internal communication and joined-up thinking.”

Dr Peter Moore, The Wonder Project

• Online branding
• Web Optimisation and promotion