BRAND CREATION

When the brand audit is complete and the success criteria have been defined – then and only then can the creative work begin.

From FMCGs (fast moving consumer goods) to international charities and professional service clients IE's team of designers apply their award winning, intelligent, problem solving approach to the business of creating brands with a distinctly recognisable tone of voice – a striking visual signature.

IE's brand creation process goes far beyond the superficial creation of a logo. A successful branding programme creates rich clusters of visual clues that together make a brand instantly recognisable – even when only a colour, surface texture, photograph or a small piece of typography are visible to the reader.

IE’s in-house creative and digital expertise means the agency has a unique ability to translate brands across all media. IE’s Design, Digital and Interactive teams are well accustomed to working on multidisciplinary projects. IE’s web programmers, multimedia developers and mobile marketeers seamlessly interface with our award winning Design team to create cohesive brand experiences and deliver on complex briefs.

“A great presentation and a fantastic solution. Embraces all of our key values. Clean. Crisp. Clever. Love the range of interpretations and applications. Fantastic colours – great palette. So simple yet so flexible – I'm stunned.”

Gill Eatough, Principal, Hadley Learning Community

• Hadley Learning Community portfolio page
• Online brands
• Brand creation case study