BRAND AUDIT

With IE the process starts with detailed analysis.

Depending on the scope of the brand audit IE will conduct desk research/analysis of all relevant data including customer/donor profiles, current communications literature and existing research reports.

The purpose is to provide you with a measure of the effectiveness of your organisation’s current brand and its effectiveness. Quantitative analysis is complimented by qualitative face-to-face or telephone ‘key player’ interviews with internal and external stakeholders e.g. staff members, major active clients and notable dormant or ex-clients.

IE will identify the gap between how your organisation perceives itself internally as compared to how you are actually perceived within your marketplace. These measures will provide an indication of the nature and extent of change required.

The process ends with a detailed presentation of findings that will define the creative brief – expressed in terms of ‘hard’ and ‘soft’ success criteria.

So at every point analysis holds creativity to account and outcomes are not just beautiful – they’re effective.

“The sheer quality of IE's work – their originality and professionalism – has consistently set them apart from the competition. From the initial IE Brand Audit right through to the delivery of collateral material we have received value for money and client care second to none. Members and Associates have expressed huge enthusiasm for the new name and identity.”

Stephen Dowd, Chief Executive, UKinbound

• UKInbound portfolio page
• Brand audit case study
• Marketing Strategy