BRAND STRATEGY

Brand creation. Brand repositioning. Brand strategy.

Branding is where IE started back in 1994 and Brand Strategy is right at the hub of the IE service wheel.

IE add greatest value to organisations in transition: You’re No.2 in your market and you want to reposition the brand in order to overtake the long-term market leader: You’ve reinvented the business from the ground up but are struggling to educate your customers’ outdated perceptions of the brand: You’re the market leader but you’re witnessing the erosion of your lead by aggressive newcomers.

IE’s experience is that healthy brands constantly evolve and respond to market changes, customer expectations and the introduction of new technologies. IE helps clients to strategically navigate these challenges with one eye on creative innovation and another on research, measurement and analysis.

Retain your competitive advantage with the help of a brand audit, strategic marketing consultancy, a vision and values workshop, quantitative and qualitative market research and the creation of brand and communications guidelines.

“We chose IE ten years ago to create the Omni name and brand and we've never looked back. IE have made a significant and measurable contribution to the success of our business. From initial start-up to becoming one of the 'Sunday Times Virgin Fastrack 100' fastest growing companies in the UK with a turnover of over £10million we have always relied upon IE for strategic brand consultancy and web expertise. ”

Craig Sweeney, Operations Director, Omni Resource Management Solutions

• Omni portfolio page
• Brand creation case study
• Brand repositioning case study
• Brand audit