"One interesting finding of these studies is that users really do judge a book by its cover… or rather, a website by its design. Elements such as layout, consistency, typography, color and style all affect how users perceive your website and what kind of image you project. Your website should project not only a good image but also the right one for your audience." This is just one of the findings of Smashing Magazine's latest usabilty findings and guidelines report. Others include, vertical layouts for online forms, the benefits of using white space and the degree to which users become blind to advertising. It is full of things that are reassuring, sometimes suprising but always useful and valuable.