Linda Nordling writes in the Guardian today about the efforts of academics to get their papers not just online, but search engine optomised (with some handy hints listed at the end of the article).

Within the wider education context though this creates a basis for some interesting debate. Will pupils be taught about search engine optomisation for their own creations as a matter of course? And if they do, will the geekly gifted outshine those with a more artistic background, and if so, who’s work is really better? Of course, one can apply this across all web based publishing - there’s a stack of stuff out there that’s great just waiting to be discovered (and the flip side is that there’s some awful stuff that has undergone a beautiful SEO experience!)

As you would expect, IE have a great track record in helping organisations to get the exposure they both deserve and need. We’ll help academia too!