I strayed across a feature in Campaign and thump! – my inner frustrated copywriter was struck with a bolt of inspiration and enthusiasm.

Campaign reports how Radio 4’s Beanz Meanz Rhymz brought together copywriters from one of the world’s most high-profile agencies with several eminent poets to explore the relationship between the two disciplines. Poet Matt Harvey was tasked compose a poem/ad to sell the top 20 words used in slogans. Top 20 words as follows: you, your, we, world, best, more, good, better, new, taste, people, our, first, like, don’t, most, only, quality, great, choice.

Being IE’s unofficial poet-in-residence - and also relishing every opportunity to plug the agency’s work – I decided to see if I could rise to a similar challenge and incorporate adland’s top 20 words into a poem that really sells the team and their skills. I’m not sure how it compares to Matt Harvey’s efforts but I must admit I’m quite impressed with the results!

At IE, our people are more than first-rate,
Better than the best, among the world’s great.

At IE, we like quality, good taste we offer,
Fresh new ideas to you, we would love to proffer.

We don’t shy of solving problems, both web and design,
Only excellence we bring to all matters online.

For all commissions creative, a most prudent choice,
With your brand in our hands, you’re sure to rejoice.