That 10.04pm feeling…
By Sophie Moore, 30 October 2008
An article in guardian.co.uk last week highlighted the findings of a survey that claims to have pinpointed the time when we are at our most creative to a very precise 10.04pm. Although the sceptic in me views these results with some incredulity, they certainly offer food for thought.
Taking creativity as synonymous with bursts of inspiration, ingenuity, productivity and resourcefulness, I thought it would be interesting to gather the thoughts of the IE team – which boasts numerous ‘real’ creatives amongst its numbers – and pose them the question: when are you most creative?
Early birds vs. night owls
Does the magic 10.04pm strike a chord with IE? Not really, it seems. There were a couple of night owls whose creative highpoints occurred ‘lying in bed trying to get to sleep, dark room. No noise, no distractions, no sleep!’ but the majority didn’t back this up. Whilst some of the team acknowledged that they experienced late-night bursts of creativity, the same people maintained that these were just as likely to occur first thing in the morning. Indeed, early mornings were generally cited as the optimum time for a creative high, with a couple of the team commenting that they go downhill after lunch and that the chances of a major breakthrough occurring in the afternoon are slim to none. Continue reading